Whistler Performance Lubricants

Maximize your bike's performance

Whistler Performance Lubricants (WPL) has developed cycling lubricants, oils and greases that set new standards in sustainability, performance and safety for the cycling industry and beyond.

We joined this dynamic group at the start of its amazing journey, developing the identity and branding for products and marketing material. Bike jerseys, product labels, event tents, business cards, vehicle signage and website all portray the Whistler idealism of a healthy environment coupled with technological innovation.

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